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Margaret Atwood, Atom Egoyan attend SKYFALL Charity Screening

Hailed by UK critics as the “best Bond film ever”, Canadian medical humanitarian organization Dignitas International hosted a charity screening of SKYFALL in partnership with IMAX® Tuesday evening.

More than 350 guests were treated to a night of intrigue and innovation with an advanced screening and live auction at the Scotiabank Theatre followed by a SKYFALL After-Party at The Spoke Club in downtown Toronto. Honourary Chairs for the event included Canadian icons Michael Ondaatje, Sarah Polley as well as Margaret Atwood and Atom Egoyan who were in attendance. Actor Zaib Shaikh who is known for his roles on CBC’s Little Mosque on the Prairie and the film adaptation of Midnight’s Children by Deepa Mehta, served as the host for the evening.

Dr. James Orbinski, Co-Founder of Dignitas International and Past President of Médecins Sans Frontières/Doctors Without Borders International addressed guests and shared about the organization’s groundbreaking efforts in preventing HIV transmission in babies in Malawi.

“Dignitas is currently working in partnership with the Malawi government to implement a first-of-its-kind national strategy to prevent mother-to-child transmission of HIV, whereby HIV-positive mothers are offered immediate and live-saving antiretroviral therapy. Known as Option B Plus, not only does this aggressive treatment regimen hold the potential to virtually eliminate vertical transmission of the virus, it can ensure that HIV-positive mothers remain healthy and able to care for their children. Other African countries have taken note – Uganda recently adopted the same HIV prevention strategy.”

More than $150,000 was raised in support of Dignitas International’s life-saving frontline care and research efforts in Africa. The event was supported in large part by leading corporations, which included Presenting Sponsors EON Productions and IMAX.

“IMAX’s 40-year legacy of technology innovations has changed the way millions around the world experience the movies,” said Mark Welton, President of IMAX Theatres. “Dignitas International truly embodies the spirit of innovation and we are honored to support their ground-breaking work in preventing mother-to-child transmission of HIV in Africa.”

Photos from the event can be downloaded at http://georgepimentel.dphoto.com/album/9d257k. For more information, please visit dignitasinternational.org.

About Dignitas International
Dignitas International is a leading medical humanitarian organization that develops solutions global health. Committed to innovation, Dignitas works with patients, health workers, researchers and policymakers to tackle barriers to health care in resource-limited communities. Combining frontline expertise and rigorous research, Dignitas saves lives and upholds the right to health and dignity for the world’s most vulnerable by increasing access to care, strengthening health systems and shaping health policy and practice.

For media inquiries, please contact:
Rekha Sadasivan, Interim Director, Marketing and Development
T: 416.260.3100 x116 | M: 416.219.5560 | E: r.sadasivan@dignitasinternational.org

Dignitas InternationalMargaret Atwood, Atom Egoyan attend SKYFALL Charity Screening